DINA JEFFRIES – CHIEF EXECUTIVE OFFICER

Dina’s educational background is in pediatric medicine and she has been serving in the nonprofit realm since 1991.  She recently was the CEO for Ronald McDonald House Read More...

Charities of the Southwest for the past 13 ½ years and is now excited to continue her passion for leading service as the CEO of the South Plains Food Bank.  She is a graduate of the Kellogg’s School of Executive Nonprofit Management, Leadership Texas, and currently serves on the City of Lubbock Community Engagement Task Force.

She enjoys building relationships with volunteers and donors and loves mentoring and witnessing the “ah-ha” moments others discover when they realize what the bigger picture of life has to offer.

Dina was raised in Lubbock and was given the opportunity to live in various places while her husband served in the military.  Dina has been married to her husband, Steve, for 33 years.  Their son, Alec, is a Lubbock police officer and will be marrying Caitlynn Adams in August 2020.  No bio would be complete without including the four-legged family members – her two yellow labs, Gracie and Jax!


RANU MANIK – CHIEF FINANCIAL OFFICER

MEAGAN BRATTON – CHIEF DEVELOPMENT OFFICER

Meagan Bratton has served the South Plains Food Bank in several roles over 10 years, currently as the Chief Development Officer. Her passion for the mission to Fight Hunger Read More...

on the South Plains comes through personal experiences and drives her work to connect people of compassion to those who are in need. Meagan is a 2019 graduate of Leadership Lubbock and a 2021 Fellow Cohort of the New Strategies Fundraising Program through Georgetown University. She is responsible for the development department and sustainable funding board committee, cultivating and maintaining relationships while striving to reach the goal of sustainable funding for the SPFB through many different avenues. Born and raised in Lubbock, TX, Meagan has been married to her husband Travis for 15 years and they have 3 children, 1 dog and two cats. She is a proud police wife and Navy mom.

JENIFER SMITH – CHIEF OPERATIONS OFFICER

Jenifer Smith is the Chief Operations Officer at the South Plains Food Bank and presides over the Food Banks warehouse and its employees.  Her ability toRead More...

transition instantly from working in an office environment to supervising volunteers, to facilitating warehouse activities helps her to efficiently run these everchanging systems.  Jenifer has a BA in Sociology from Texas Tech but finds her parental experiences most beneficial in her many roles.

RUBY SANCHEZ – CHIEF HUMAN RESOURCES OFFICER

Chief Human Resourses Officer Ruby Sanchez has always had a passion to help families and children in need.  She holds a Master’s in Business Administration/HR Management from Southern Columbia University,Read More...

as well as a Master’s in Human Services from Lubbock Christian University.  Ruby is excited to be a part of the South Plains Food Bank team, and looks forward to working with employees, their families, and the community.

ISAIAH ORTIZ – DIRECTOR OF CHILDREN’S FEEDING PROGRAMS

Director of Children’s Feeding Programs Isaiah is new to the South Plains Food Bank family and comes to us with an extensive background in restaurant Read More...

and training management. As a strong advocate for the ending of child hunger, he has emphasized his efforts towards providing our children of West Texas with meals to encourage the development of healthier eating habits. Currently, Isaiah oversees the at-risk after school CACFP program, Summer Food Service Program, Snack Pack program, as well as the catering department of the food bank. As a Lubbock native, Isaiah enjoys spending time with close family and friends along with his two dogs – Ellie & Saria.

VANESSA MORELION – DIRECTOR OF DEVELOPMENT

Director of Development Vanessa Morelion has been with the food bank since 2018.  She works with the Chief Development Officer to maximize the efficiency of the Development team. Read More...

With her passion for helping, the mission of ending hunger is close to her heart. Vanessa holds a Bachelor of Science degree from the University of North Texas.  A Plainview native, Vanessa and her husband Abel moved to Lubbock from Grapevine to raise their family which includes their son Maddux, and their dogs Harleigh and Dallas.
DENISE RUDD – DIRECTOR OF COMMUNITY IMPACT

Denise Rudd joined the South Plains Food Bank in October 2006 as the Outreach Specialist and then Social Services Program Manager. She was promoted to Director of Community ImpactRead More...

in December 2020. She oversees the Community Resource Program, Nutrition & Wellness Program, Community Assistance Referral Engagement (CARE) Unit, Senior Program, Mobile Pantry Program, and Agency Services Department. Denise has been in the social services field for over 25 years and holds the mission of helping people close to her heart. Denise and her husband Brad have been married for 31 years. They have 2 adult children Nathan and Kaylee and a son-in-love Jace. Denise loves spending all her extra time with her family and her 2 precious granddaughters Loudin and Charlee.
BRAD RUDD – DIRECTOR OF OPERATIONS

Brad Rudd is the Director of Operations. He has been a part of the food bank team since 2008. Brad has held many roles during his time at the food bank from helping to start the Read More...

retail pickup, to doing inventory, and planning distributions while being the Mobile Pantry/Rural Delivery Driver the last 9 years. Brad has been on the front line helping the food bank fight hunger in all 20 counties we serve. Brad has been married to his wife Denise for 31 years. They have 2 adult children Nathan and Kaylee, son-in-law Jace, and 2 granddaughters Loudin and Charlee.
MORGAN BAKER – DIRECTOR OF COMMUNICATIONS

Director of Communications Morgan Baker graduated from Texas Tech University with a degree in Advertising.   He was drawn to the South Plains Food Bank by a desire to help those in need and a love of storytelling.  Read More...

  A non-Lubbock native, Morgan takes a lot of pride in his ability to generate messaging that fits the “West Texas Vernacular” and contributes to the culture of the South Plains.
ISAAC RODRIGUEZ – DIRECTOR OF FARM, ORCHARD, AND GRUB

Isaac Rodriguez has been a part of the South Plains Food Bank family since 2018.  He graduated with a Bachelors of Science degree from Texas Tech University and is a West Texas Native.  In his time at Read More...

the South Plains Food Bank he has had many roles, which has given him a full-circle understanding of what the South Plains Food Bank does to help the community.  Isaac has a heart of service and is passionate about helping others.  He has been married to his wife Annie for 12 years and enjoys spending time with his family.  Isaac and Annie have a daughter Jemma as well and three fur babies: A Black Lab named Luna and a Chocolate Lab named Koko, as well as a bunny named Thumper that they rescued.