Like many of our partners, United is always ready to help us feed people on the South Plains. Today, for the second year in a row, United donated 12,800lbs of fresh apples to the
FirstFruits created this campaign to help feed the underserved while bringing attention to the problem of food insecurity Nationwide. In 2011, 15 percent of all US households were food-insecure. Texas ranks THIRD on the list with a higher than National average at 18.5% of households that are unsure they will be able to regularly feed their families. Food Bank. This donation is part of a 40,000 pound donation to food banks in Abilene, Amarillo and Wichita Falls. This donation is through a committed participation in the Take a Bite Out of Hunger program sponsored by FirstFruits Marketing of Washington.
“United Supermarkets wholeheartedly supports local food banks that work tirelessly each day to combat hunger in our communities,” said Tommy Wilkins, director of procurement for United. “Our donation of 40,000 pounds of apples through theTake a Bite Out of Hunger program allows us to help those most in need and demonstrate our ongoing commitment to making a positive impact in the communities we serve.”
“We appreciate the support we get from United Supermarkets during this promotion,” noted Jeff Schroeder, marketing manager at FirstFruits Marketing. “This program is about more than just the donation; it is also about getting people engaged and educated about the issues surrounding hunger.”